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“I Wonder About God”& Other Poorly-Designed Questions
Question design is difficult. Anyone who has run cognitive interviews or simply conducted a focus group has discovered that even the most carefully designed question may be interpreted far afield from...
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Looking Under the Hood: What Survey Researchers Can Learn from Deceptive...
Eric Anderson and Duncan Simester published a paper in May 2013 titled “Deceptive Reviews: The Influential Tail.” It talks about their analysis of many thousands of reviews for a major apparel...
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Satisfaction Research & Other Conundrums
Greg Allenby, marketing chair at Ohio State’s business school, published an article in the May/June issue of Marketing Insights on heterogeneity or, more specifically, on the idea that 1) accounting...
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Reporting What We Know From What We Ask
For most of us, it is important to write a final research report that goes beyond the questions we asked and the responses we received. Unlike a topline debriefing that may require a simple rundown of...
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Humanizing Survey Question Design with a Qualitative Touch
Researchers know that “good” survey questionnaire design begins with a preliminary qualitative research phase that serves to expose the nuances of the research topic or category – such as the most...
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Feelings & Sensations: Where Survey Designs Fail Badly
Survey research is pretty good at allowing people to describe “things” in such a way that the researcher winds up with a fairly accurate idea of the thing being described. The most straight-forward...
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Life Is Meaningful, Or Is It?: The Road To Meaning In Survey Data
Samantha Heintzelman and Laura King, at the University of Missouri, published an article in American Psychologist in 2014 titled, “Life is Pretty Meaningful.” In this article the authors discuss their...
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Pigeonholing Qualitative Data: Why Qualitative Responses Cannot Be Quantified
A recent webinar on the ins-and-outs of qualitative research stated that qualitative data could be quantified by simply counting the codes associated with some aspect of the data content, such as the...
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Re-considering the Question of “Why” in Qualitative Research
It is easy to fall into the trap of relying on the “why” question when conducting qualitative research. After all, the use of qualitative research is often supported with the claim that qualitative...
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Focusing on a Research Design Reality: Questions Lead to Answers
At the core of research design development — in quantitative and qualitative methods — is the reality that individuals who have agreed to participate in our research studies generally answer the...
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